Client: Vipera SME Pay
Agency: Tricky
Animation by: Vali Terzieva
Brief:
Tasked with developing a visual concept and producing an engaging explainer video for Vipera’s SME Pay service.
Delivery:
Led the creative direction by proposing multiple animation styles, ultimately aligning the team around a clean, minimal line-art aesthetic to communicate clarity and ease.
Designed and animated the full piece, transforming a complex fintech offering into a clear, accessible narrative, balancing technical messaging with visual simplicity.
