Ocado - Smart Pass
Smart Pass, a sub-brand of Ocado.com, recently underwent a rebranding to mark its 10th anniversary. To celebrate this milestone, I created an animation that seamlessly integrated the refreshed brand messaging. The animated visuals proved to be highly effective, resonating so well with the audience that they became a regular feature in weekly email campaigns. This project demonstrates the power of animation in delivering engaging and impactful visual messages, enhancing the brand’s connection with its audience.
The Brief:
Create a vibrant and playful animation for an emailer celebrating our Smart Pass customers and the 10th anniversary of the sub-brand.
The Challenge:
Due to the animation's success, the team decided to produce similar animations on a weekly basis. To optimize time and efficiency, I focused on reusing elements and recycling animations where possible.
