The brand Smart Pass is a sub-brand of Ocado.com, and it recently underwent a rebranding process. To celebrate its 10th anniversary, an animation was created that incorporated the new brand messaging. The animated visuals were so successful that they became a regular feature in weekly emailers. This project highlights the effectiveness of animation in creating engaging and enjoyable visual messages.
![](https://cdn.myportfolio.com/0e58077c-92f1-46d0-9947-8bc2b1e57677/1fcca8eb-9d5f-47db-8a7b-3122d7208e68_rw_1200.gif?h=aa402c29300f4bcf16270300d8c37b8f)
![](https://cdn.myportfolio.com/0e58077c-92f1-46d0-9947-8bc2b1e57677/3831ac8e-ca19-49d3-a699-1b504904c8c9_rw_1200.gif?h=fb2fbb0af44564f782108995da2cd6bb)
![](https://cdn.myportfolio.com/0e58077c-92f1-46d0-9947-8bc2b1e57677/f753fcfd-10da-49e3-a8f4-acf58e295e5c_rw_1200.gif?h=f4a99bbea32f47fa9dd256ecaa87087a)
![](https://cdn.myportfolio.com/0e58077c-92f1-46d0-9947-8bc2b1e57677/b3d17500-e502-4774-bce5-c74cd3b9f37e_rw_1200.gif?h=4e3d2c5647a2aee24628e0438635e284)
![](https://cdn.myportfolio.com/0e58077c-92f1-46d0-9947-8bc2b1e57677/7b71b8bc-39bd-466f-b17d-a7f8c6651157_rw_1200.gif?h=cef3a4b99aa7ba437a06795947fe5d89)